Neb. AD predicts ‘eat what you eliminate’ income model

Adam Rittenberg, ESPN Senior WriterApr 12, 2024, 06:47 PM ET

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• College football press reporter.
• Joined ESPN.com in 2008.
• Graduate of Northwestern University.LINCOLN, Neb.– New Nebraska athletic

director Troy Dannen anticipates profits distribution in college sports to become more performance-based over time, resulting in an” consume what you eliminate”model.Dannen, employed at Nebraska last month after less than six months with Washington, told ESPN that the future design for the College Football Playoff mirrors what will occur around the greater college sports landscape. Last month, the CFP and ESPN agreed to a six-year, $7.8 billion agreement with an earnings circulation strategy that will provide Big Ten and SEC schools more than $21 million each year, significantly more than schools from other leagues. “There’s going to be some meritocracy versus more of a social method to earnings circulation,”Dannen said.

“You’ll eventually see that within leagues. You’ll ultimately see that across sports, maybe other than football. A consume what you kill, in some aspects, that mentality. It’s going to be far more performance-based and results, when it concerns creating the revenue essential to contend.”The CFP decisions that have actually been made so far reveal that.”Editor’s Picks 2 Related The Huge Ten Conference has actually run with an equal income distribution design, as higher-profile athletic programs like Ohio State and Michigan share with smaller and less-decorated schools. Dannen noted that other leagues also have prided themselves on equal revenue sharing, but that the CFP design is” a tipping point, possibly, for where the future lies.””A lot of things that we have actually traditionally prided ourselves on are no longer relevant in the brand-new day and age, “he added.”For those who refuse to let go of the welcome of the past, the future is running by us.”

Nebraska has never made the CFP and last gotten approved for a bowl game in 2016, a far cry from the team’s three national championships in the 1990s and 22 league titles from 1963 to 1999.

But Dannen thinks the program has no constraints on regaining its championship tradition, especially if it makes necessary financial investments in name, image and similarity, and other crucial resource areas.He kept in mind coach Matt Rhule’s previous successes at Baylor and Temple, strong facilities and a large, passionate fan base that has actually offered out 396 successive games at Memorial Stadium.” You can’t get lost in history,”

Dannen said.”History reveals you what you can doing, but it doesn’t show you how to do it tomorrow. So I think we require to balance our history with the new age, and not simply the

age today, but the period that lies ahead of us and how we’re going to support student-athletes and make certain that we are a leader and as progressive as we can in how we’re moving forward.”