Yormark touts new-look Big 12: ‘Inmost’ in U

Dave Wilson, ESPN Staff WriterJul 9, 2024, 03:22 PM ET

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Dave Wilson is an editor for ESPN.com considering that 2010. He formerly worked at The Dallas Early Morning News, San Diego Union-Tribune and Las Vegas Sun.LAS VEGAS– Brett Yormark

started the Huge 12’s very first media day as a 16-team league with an optimistic outlook for what he called” the deepest conference in America. “Yormark said Tuesday that the additions

of Utah, Arizona, Arizona State and Colorado are a boost, despite the loss of Texas and Oklahoma to the SEC and provides the Big 12 stability in an age of constant modification. “We strengthened ourselves

as one of the leading three conferences in America,”he said. “There has never ever been a much better time than today to be part of the Big 12. We are genuinely a nationwide conference in 10 states, 4 time zones and all eyes are now on the Huge 12 for all the right factors. I believe it’s safe to say we are more appropriate now than ever previously.”Yormark promoted the strength of the league as a whole

, pointing out that the Huge 12 had a record-tying nine teams in championship game, with the second-best win percentage in college football, however also had an NCAA tournament-record eight males’s basketball bids and 7 in women’s basketball, and added even more effective basketball programs.Editor’s Picks 2 Related The NCAA antitrust settlement awarding more than $2.7 billion of back damages

, along with a brand-new

revenue-sharing model, offers an opportunity for the Big 12 to be aggressive and ingenious in finding new sources of revenue, Yormark said. He defined his league as a”fully grown startup “who can take more risks than a few of the more conventional conferences.The Big 12 has supposedly explored selling naming rights to the league and has checked out private equity investment opportunities, which Yormark confirmed, reaffirming a statement from 2 years earlier when he stated the league was interested in expanding and was “open for organization.””As we enter this brand-new chapter, I can guarantee you Huge 12 schools will contend at the highest levels and they will continue to invest,”he stated. “From a conference perspective, we are checking out all alternatives. Two years later on, I think you might stay, we’re still open for business. Calling rights is one. Private equity is another. “Yormark said he anticipates his groups will accept the”boosted student-athlete”benefits paid for under the settlement, and his job was to find a way to develop more revenue for teams to remain competitive.This year’s media days remain in Las Vegas due to the fact that of remodellings at AT&T Stadium, the home of the Dallas Cowboys, where the occasion is generally held. However Yormark said he thinks about Las Vegas to be an essential market for the league as”the home entertainment and

sports capital of the world.”He stated he’ll continue to find ways to widen the direct exposure of his groups and league, even dealing with ESPN and Fox on possible new TV windows for game times, but said he might not elaborate additional yet.As the SEC and Big Ten continue to flex their muscle in the future of college football, Yormark stated he is not worried.”I get up every early morning and I think about something, the Huge 12 being the best version of itself. Everything else does not actually matter,

“Yormark stated.” If we take care of business, we’re going to be simply fine. I’m a company believer because. We’re more appropriate now than we have actually ever been.

We’re a national conference. We have actually got 16 excellent brands. We’re going to be the inmost football conference in America and we’ll be well represented in the CFP. “