Serie A, NHL and NHLPA reveal new collaboration ahead of
The Lega Serie A, National Hockey League (NHL) and its associated Players’ Association (NHLPA) have actually announced a brand-new strategic partnership focused on bringing two of the world’s most prominent sports leagues together ahead of the Winter season Olympics in Italy in 2026.
The cross-sport cooperation will see the particular organisations combine for marketing activities ahead of the NFL players’ involvement in the 2026 Winter Olympic Games.Marquee events
will be held during the NHL/NHLPA European Gamer Media Tour, which will be kept in the city of Milan on August 22, one day out from the very first Serie A match of the 2025-26 season.Serie A players and
NHL players will both participate in unique events that are targeted at engaging and exciting fans of each sport.NHL players will also be welcomed to the training grounds of numerous Serie A clubs during their trip in August, and will also go to a number of grounds and will exist for a variety of league components over that weekend.
“In North America, both soccer and hockey have actually extremely committed, passionate fan bases,” stated Andy Mitchell, CEO and Handling Director of Lega Serie An USA.
“This cooperation with the NHL and the NHLPA permits us to engage with a global audience in new and amazing ways while commemorating the anticipation surrounding the Milan-Cortina 2026 Winter Olympics.
“By bringing Lega Serie A legends and NHL stars together, we intend to create a synergy that showcases the very best of each league, developing an unforgettable experience for fans on both sides of the Atlantic.”
Keith Wachtel, NHL Organization President included: “As an international sport with players from 21 countries, the NHL is enjoyed collaborate with Lega Serie A to produce unique content that celebrates the crossway of hockey and soccer.
“With the Winter season Olympics on the horizon, Milan will work as a centerpiece for sports fans around the world, so we are pleased to take the opportunity to promote our leading hockey players in the environments of the greatest sport in Italy.”