‘Richie’s Tater Shots’: BYU’s Saunders signs NIL handle company

BYU Cougars forward Richie Saunders’most current NIL opportunity pays homage to a special family story.In the 1950s, Saunders’great-grandfather Francis Nephi Grigg(along with his sibling)co-founded frozen foods business Ore-Ida. Among the business’s developments? Tater Tots, now Ore-Ida’s many popular product.Or, after some recent branding changes, Ore-Richie.

Saunders poured in 25 points for the Cougars against the Wisconsin Badgers in the round of 32, triggering the company his great-grandfather founded to ink a partnership ahead of the Sweet 16 with the forward.An aspect of the deal is that as long as Saunders and BYU are still dancing

in the NCAA competition, Ore-Ida will pass the name Ore-Richie. We are altering our name for the first time EVER. You can resolve us as Ore-Richie for as long as the Kid King is

in the tournament. Let’s cook pic.twitter.com/vZoAY9O1gG!.?.!— Ore-Richie (@OreIdaPotatoes)March 26, 2025 The company also promised to release a restricted edition”Richie’s Tater Shots “bag if the Cougars can win four more games and take

home a nationwide title.Heir Richie’s got it in the bag! If his group wins the tourney, we’ll drop this restricted edition bag of Tater Shots. Keep cooking king! pic.twitter.com/fI4HMZTDhJ!.?.!— Ore-Richie

(@OreIdaPotatoes) March 26, 2025 Ore-Ida has actually formerly assured to give away complimentary Tater Tots after BYU NCAA competition triumphes– a pledge Saunders’colleagues paid homage to with a”tater kids”chant after the Cougars’ win over VCU in the competition’s

first round. “Heir Richie “and BYU will handle the Alabama Crimson Tide in the Sweet 16 at 7:09 p.m. ET on Thursday night, as the Cougars want to advance in the competition– and possibly force the eventual release of new Tater Tots items.