Rap artist’s pleasure: Snoop sponsors Arizona Bowl

Adam Rittenberg, ESPN Senior Citizen WriterMay 6, 2024, 01:16 PM ET

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• College football reporter.
• Joined ESPN.com in 2008.
• Graduate of Northwestern University.Snoop Dogg is getting into the college football bowl organization with a historic sponsorship that recognizes his 1993 hit song and current drink line with Dr. Dre,”Gin & Juice.”The rapper on Monday exposed the brand-new Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop, announcing his intent” to bring the juice back to college football.”The game, formerly sponsored by Barstool Sports, will take place Dec. 28 in Tucson, Arizona, and pair groups from the Mountain West and Mid-American conferences.The collaboration marks the first with an alcohol item as the presenting sponsor of an NCAA-sanctioned bowl game. In February, the brand-new drink business introduced “Gin & Juice” as their first ready-to-drink item– a nod to Snoop Dogg’s hit from the album”Doggystyle, “produced by Dr. Dre and Death Row Records.”The Arizona Bowl is bringing sports, libations and entertainment into a singular bowl game, and we are changing the definition of what a brand partnership is in the NCAA,” Kym Adair

  , executive director of the Arizona Bowl, stated in a statement.PlayFly Premier Collaborations, a sports media and marketing business that has actually dealt with the Arizona Bowl because 2021, finalized the contract in between Snoop Dogg and the championship game.”College football fans are exhausted by the continuous talk around NIL, conference realignment, coach movement, transfer portal and very conferences, so it’s time that we get back to the roots of college

  football,”Snoop Dogg said in announcing the collaboration on social media.”When it was concentrated on the colleges, the players, the competitors, the community, the fan experience and the pageantry. … So it’s only fitting that I step up and get this thing right.”Snoop Dogg has actually long been associated with football, launching the Snoop Youth Football League in 2005 and frequently going to USC practices and games. His boy Cordell Broadus initially signed to play pass receiver at UCLA but

  ended up stepping far from the sport.