NCAA to share information with sportsbooks for first time

• David PurdumApr 25, 2025, 08:37 AM ET

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  • Joined ESPN in 2014
  • Journalist covering betting industry given that 2008

The NCAA for the very first time is licensing licensed sportsbooks to utilize its marks and logo designs and receive official data from championship events, including the men’s and females’s basketball competitions, through an expanded partnership with innovation firm Genius Sports, but just if betting options considered “risky” are prohibited.Genius Sports becomes the special supplier of official NCAA data feeds to sportsbooks that take part in a licensed gaming licensee program through 2032, according to a release Friday announcing the partnership. Sportsbooks can utilize the information feeds to power live betting choices, and the NCAA marks and logo can be used inside sports betting apps but not for outside marketing.The offer does not consist of college football champion data, as the NCAA does not operate the College Football Playoff.Genius Sports, headquartered in London, will work together with getting involved sportsbooks to”strengthen integrity protections and promote accountable wagering practices, consisting of restricting dangerous bet types, guaranteeing compliance and securing student-athletes.”The partnership includes enforcement responsibilities to prevent unauthorized data sharing from inside NCAA venues.Editor’s Picks 2 Associated” The NCAA has and will continue to be a national leader beforehand responsible video gaming policies, and this extended collaboration with Genius Sports continues that dedication with a

first-of-its-kind restriction on high-risk proposition bets, specifically underperformance wagers, negative outcome bets and wagers on injuries, officials’choices or fan-voted awards, “Tim Buckley, NCAA senior vice president of external affairs, said in a declaration.”NCAA data will only be readily available to sportsbooks if they remove dangerous bets from their platforms and consent to fully cooperate with NCAA investigations and offer essential info consisting of geolocation data and device records. The NCAA keeps the right to terminate any sportsbook data license if integrity defenses are violated– guaranteeing real responsibility.” The NCAA will utilize income from the arrangement to fund educational programs on sports wagering damage and to keep an eye on and reduce the harassment of student-athletes, coaches and authorities.”This extension is a powerful endorsement of our vision– providing advanced information services to support NCAA schools while connecting our sportsbook partners with the greatest quality NCAA official material, together with our special NFL and Premier League rights. Most importantly, it’s a partnership grounded in development, integrity, and a shared commitment to the future of collegiate athletics,”Mark Locke, CEO of Genius Sports, stated in the release.The circulation of data to sportsbooks is the most recent twist in the NCAA’s complex relationship with wagering. The NCAA has actually promoted for an across the country ban on prop betting on private college players, and it prohibits players, coaches and authorities from participating in any form of sports

betting.”Nothing we have actually done within this data offer suggests that we’re promoting wagering in any method,”Clint Hangebrauck, the NCAA’s managing director of enterprise risk management, told ESPN on Friday. “We still have strict limitations against advertisements and sponsorships connected with our championships. This isn’t about promoting betting.”NCAA members will continue to receive live game statistics free of charge through the NCAA LiveStats platform.