Eye test: Hundreds of logo designs dotting Huge 12 court
Mar 11, 2025, 03:13 PM ET KANSAS CITY, Mo.– Big 12 commissioner Brett Yormark wanted the league’s postseason competition to show his idealized version of the league– young, hip, upscale and existing– which spilled like a pail of paint onto the flooring this week.Goodbye, tidy and
traditional hardwood. Welcome, a court emblazoned with numerous XII logos that stretch from baseline to baseline and result in a polarizing look that is Louis Vuitton-like to some fans and an abhorrent eyesore to others.” That court isn’t about me.
It has to do with our student-athletes,” Yormark said Tuesday, quickly before Cincinnati and Oklahoma State stepped onto it for the first game in the newly broadened 16-team Big 12 competition.
“When I initially got here,” Yormark continued, “it was everything about updating and contemporizing our brand, and connecting to the culture of current and future student-athletes, and that’s what we’re doing.”
The court being utilized for the Huge 12 tournament in Kansas City features numerous “XII” logo designs from standard to baseline. “That court isn’t about me,” commissioner Brett Yormark said. “It has to do with our student-athletes.” AP Photo/Charlie Riedel
The gray-hued floor actually debuted during recently’s females’s Huge 12 tournament, including black baselines and sidelines and the Big 12 logo design splashed throughout center court. Depending whom you ask, the product is cool or crass, incredible or awful, and there appeared to be precious little happy medium among basketball fans.
“I think the Huge 12 tournament flooring is going to provide me a panic attack,” hoops analytics skilled Erik Haslam wrote on X, while others joked about staring at the flooring enough time to see surprise messages. Some grumbled that it was causing problems for TV cams attempting to focus, specifically for those streaming games, or that it may trigger them to have a seizure.Editor’s Picks
1 Associated Other fans believed it was daring and trendy, or a minimum of palatable.Such progressive court designs certainly are popular these days. Florida Atlantic has a selection of palm trees painted across its flooring; slash marks cut across the floor at Memphis; and the NBA Cup has actually become known for its embellished playing surfaces.The Big 12 court also reflects its collaboration with trendy sportswear brand Unbeaten, whose”5 strike”logo runs along the baseline. The boutique is understood for its cooperations with a focus on sports, art, music and street culture.”I got here early and Iowa State practiced and the whole team stated they loved it, loved
being here. I think it’s aspirational. We wanted to make an extensive statement,”Yormark stated. “In life, you never get it perfectly appropriate, but I think the people that matter the most that are weighing in love it, which’s what matters to me.”