Arteta designated as Under Armour Director of Performance
Arsenal supervisor appointed as new International Ambassador and Director of Efficiency as American brand name expands in football
Image by Alex Davidson/Getty Images Mikel Arteta has signed a multi-year handle Under Armour, taking up a freshly created position as the brand name’s Director of Performance and global ambassador, in a relocation that signifies the American sportswear business’s most ambitious push into elite football to date.The Arsenal manager, who stays fully committed to his role at the Emirates, will offer tactical guidance to Under Armour on professional athlete development, product innovation and worldwide brand positioning, while fronting the business’s upcoming ‘Be The Issue’ project, releasing on 15 August.Unveiled at a media occasion in London alongside Kevin Slab, creator and CEO of Under Armour, Arteta explained the collaboration as “a very wedding “and” the best opportunity for me to work with a partner committed to making young athletes better.”
Picture by Harry Murphy/Getty Images Asked why he picked to line up with the Baltimore-based brand name, Arteta was clear:”For the people. I
was attracted by the sports job and the enthusiasm with which they spoke to me.”Plank hailed the appointment as a decisive advance for Under Armour’s football aspirations, with journalism release calling Arteta “the perfect leader” to help form the brand’s identity within the game. “Bringing Mikel on board will revolutionise our football company and shows how major we have to do with leading the next generation of football,” Plank said. “I appreciate how he constantly presses himself and those around him through his disruptive thinking. For me there actually is no one more qualified or matched to the function.”
The offer will see Arteta handle a hands-on role within UA Next, the company’s youth development program introduced in London in 2023, which has currently trialled over 10,000 young athletes and granted 18 agreements. As Director of Efficiency, Arteta will use his eye for skill to determine and mentor emerging players, extending his influence well beyond North London.
Image by Alex Davidson/Getty Images “I’m passionate about supplying a platform for the next generation of players coming through in football,” Arteta said. “We share the same mentality in constantly pursuing more by discovering new methods to innovate and interfere with the game on top level. Our values in pursuing achievement are closely aligned and together, I’m confident we’re going to attain great things in football.
“There is nothing that fills me more than to offer somebody the opportunity and for them to give me my confidence back,” Arteta included. “When we are in our roles, we can change the advancement of other people, providing opportunities.”
The collaboration, which stays industrial in nature, does not include Arsenal as a club. The Gunners’ package is provided by Adidas under a separate multi-year agreement.For Under Armour, which has actually long struggled to establish a foothold in top-tier European football, the capture of a supervisor of Arteta’s standing represents a declaration of intent. Slab put it clearly:”It’s not the logo design that makes you cool however the material. We wish to play an important function in development. Under Armour has a terrific history with football and Mikel comprehends the player, the coach and the mixture of cultures. ” View publisher imprint