AAC launches rebrand as ‘American Conference’
As part of a sweeping rebrand, the American Athletic Conference on Monday formally changed its name to “American Conference,” dropped the acronym AAC and added its very first mascot, “Skyrocket,” the eagle.The league
will use American Conference on first reference, and “American” on subsequent referrals. The modernized site will go survive on Thursday at the league’s media days in Charlotte, N.C.
“A brand name is more than a name,” American commissioner Tim Pernetti stated in a ready statement.
“Over the previous year, we stepped back, listened and included our neighborhood. That’s how real, lasting identity is constructed. We’re not slick, we’re strong. This brand name defines who we are, service and mission – driven organizations of higher learning with highly competitive sports and deeply committed leaders.”
The streamlined name, which is often currently used by fans and the media, was tweaked to eliminate confusion with other similarly named companies like the ACC. It was likewise altered to guarantee “consistent acknowledgment,” and reinforce a “sharper, more modern-day identity,” according to a brand packet provided by ANACHEL, a marketing and interactions firm.Their slogan,”Constructed to Rise, “connects into the league’s RISE Ventures, a brand-new industrial and innovation unit(Profits, Development, Sports, and Home Entertainment).
According to the American, Soar is the first live and animated mascot for a college conference. The muscular bird will be used as a community ambassador and will lead reading programs for kids, volunteer days at league schools and charity fundraisers as part of the conference’s “Skyrocket to Serve” initiative. The mascot might be included in computer game, jersey spots, merchandise, and mascot-themed sponsor campaigns.The 15-member American sent out 8 teams to Bowl Season in 2015 and caught the Bowl Difficulty Cup with a 6-2 postseason record. The American was among only five leagues-joining the ACC, Big Ten, Big 12 and SEC – to have 3 groups end up with a minimum of 10 wins last season.”The American has actually constructed a brand name that differentiates us in a
crowded college landscape by developing and elevating what makes us unique,” Pernetti said.”This modernization is rooted in who we are and where we’re headed. It prioritizes clarity, momentum, and the competitive advantage driving every part of our conference forward.”