NCAA OK’s college football on-field sponsor logo designs

• Heather Dinich, ESPN Senior WriterJun 6, 2024, 05:49 PM ET

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  • College football press reporter
  • Signed up with ESPN.com in 2007
  • Graduate of Indiana University

Starting this season, the NCAA will enable industrial sponsor ads on football fields for regular-season games in all three divisions, the organization announced Thursday.The NCAA Playing Guidelines Oversight Panel approved the recommendation from the Football Rules Committee. The rule permits business advertisements to be put in three areas on the field: A single advertisement fixated the 50-yard line, along with no greater than two smaller sized flanking ads in other places on the field. It can be done on a game-by-game basis or for the whole season.” I matured in Syracuse, New York, so I was accustomed to the Carrier Dome, which is now the JMA Wireless Dome, “SEC commissioner Greg Sankey stated last week at the conference’s spring meetings in Destin, Florida.”So this is not brand-new within the college sports business. We have actually had clear lines, so it hasn’t been appearing on the field. I would anticipate there’s going to be a continuing push of those limitations.”The brand-new guideline will give schools an extra opportunity for earnings– which they are looking for more of following a

landmark House v. NCAA settlement that will result in more than$ 2.7 billion of back damages and a new revenue-sharing model with professional athletes. The rule is likewise meant to align regular-season games in home stadiums with already-existing marketing allowances for postseason championship game and neutral website games.” This modification allows schools to create additional income to support student-athletes,” NCAA president Charlie Baker stated in a ready statement.

“I’m pleased that we could discover versatility within our guidelines to make this occur for member schools. “The guideline modification is supported by Football Bowl Neighborhood and Football Championship Subdivision conferences, in addition to the Department I FBS Oversight and FCS Oversight committees.That doesn’t

suggest every school will execute it.”We’re pretty conventional,”Alabama athletic director Greg Byrne said recently at SEC spring conferences.”Among the cool things I think is that Alabama doesn’t change their jerseys. We’re special in that way. Never say never however we obviously are fairly conservative when it pertains to what we do from anything like that.”